Cosmonauts & Kings develops digital campaigns and strategies for political parties, foundations and NGOs. In my role as lead designer, I have art directed many social media campaigns and created countless graphics, video content and templates.
This is a selection of my work.
German Zero
German Zero is an NGO that advocates for a stricter climate legislation in Germany and aims to make Germany carbon neutral by 2030. When they asked us to develop a style guide for their social media channels, I had to stick as closely as possible to their existing corporate design. Therefore, I focused on developing their arrow into new shapes, which were then scaled up and overlaid with hard light effects.
Clima Fighter
Together with the style guide, my project manager and I thought about adding a format to the regular flow of content: Klimakämpfer:in (“Clima Fighter”). Each person in the series is depicted as a sort of superhero, with their own strengths visualised in form of list and drawings.
EVP-Group in EU Parlament
In the realm of visual communication in EU politics, you are bound to find a lot of content in blue and yellow, clearly influenced by the EU flag.
In developing the social media templates for EVP (the CDU-CSU group in the EU Parliament), I took the deliberate decision to omit these colours, which resulted in a style that is more unique and recognisable.
Given that the content for their channel was targeted at a younger audience, it was important to strike a balance between the need for distinctiveness of a political party and a captivating visual language.
Each person portrayed in the piece exceeds the boundaries of the frame, which communicates the strength of their ideas and motivations.
Freie Demokratische Partei
In 2019, FDP planned a new referendum on the development of the edge of the Tempehofel field. For their social media campaign, I created a style guide compatible with the Corporate Design of the Party. Also, I expanded their visual language according to the specificity of the campaign.
Graphic elements
Airports use a very distinctive style for their visual communication, with bold and oversized shapes. I found this language very similar to the one of FDP, which features strong neon colors and bulky shapes. It seemed obvious to me to blend these elements into FDP’s visual language.
Campaign Logo and Stickers
For the campaign logo I used a yellow arrow to symbolise an airplane. Its shadow is cast on a purple circle, symbolising
a landing strip. The graphic element as a whole represents both development and forward-looking.
In addition to the regular campaign logo, I create a sticker version for possible offline campaign material.
Templates
Each image is color-graded according to the FDP color scheme. The sample posts below show how a quote, logo and message post could look like.
More videos!
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