&effect envisions a world where data is used in a socially responsible way.

They offer data science solutions in the public and social sector that facilitate impact-oriented decision making.

Data in the service of the public good.

As their business became more established, they needed a brand identity that expressed their commitment into developing transparent, pragmatic and effective solutions.

The new brand name is a development of the original name of the company “cause & effect”.

By renaming it “&effect” we ensured that the brand stayed recognisable to the existing network and customer base, while also making it bolder and memorable.

Last but not least, “&effect” communicates a brand focused on forward-thinking solutions.

The ampersand is a very distinctive symbol and it soon became the highlight of the logo.